Category Archives: Clients

07Jan

Product, Place, Promotion

Posted on January 7, 2013 by carole | 2 Replies

As a Small Business Owner it’s my responsibility to tailor my product for my clients, to ensure that it fits within the standards I want to portray and the pricing structure relevant to the client/customer that I am attracting.
This product has a place in the market which is again relevant to my potential audience, (no point selling car boot items at Harrods prices!) and each product has a place in my ‘store’ , in my case my website but it could be a physical shop, restaurant, market stall or shared space.
We all know the benefits of having an Impulse Buy close to the tills and of having products that you can ‘upsell’ when you know the requirements of the purchaser and can match them to their desires.
Promotion takes in all elements of the press & magazines, the radio, the internet, word of mouth, leaflets, business cards and more importantly, us, the Business owners and our responsibility for our own success by telling everyone what our product is, even our best friends because it is so easy to assume that people know what we do.
I saw a comment on Twitter before Christmas where a retailer had said ‘100’s of people walk by my shop everyday’
I have to ask the question of why they walk by and not enter.  Did they not know what the retailer sold? Why not? Had the product been promoted well? Or did the retailer not use the tools available to promote the business and product? Or was the retailer so involved in the negative aspect of people walking by, the cost of heat & light, cars parking all day in the street etc that they did not show the world what they sold?
If people don’t know what we have to offer they’re not going to be coming to us for it!!!!!!

 

Posted in Clients, Marketing, Networking, Promotion, Rural Meeting Place | Tags: | 2 Replies

12Jun

Walking away from clients.

Posted on June 12, 2008 by admin | Leave a reply

At wednesday’s meeting we discussed the merits of walking away from Clients. It was very interesting to discover that the Members present, Sole traders through to the larger business, all were of the same opinion on this matter. Our business is the one in control and not the prospective customer/client. We as individuals decide who we want to do business with and how. The how being whether we credit check the potential client first (a resounding yes), put them on a 30 day account, ask for a deposit up front or just decide not to do business with them at all. The over whelming feeling was that it is far better to take a decision prior to commencement rather than to regret a decision further down the line. All of this considered it was agreed that it is still possible to make mistakes but more bearable when a system had been followed.

Have you had to walk away from a client? How did you deal with it?

Posted in Clients | Tags: , | Leave a reply