Category Archives: Marketing
One of my pet hates has always been the lack of Customer Service in the independent sector as well as the Nationals.
Poor customer service can break your business and in the current economic climate we don’t need something as basic as good customer service to slip.
I believe customer service if demonstrated and trained from the top should come as automatically as opening up in a morning.
Politeness costs nothing and serving in the service/hospitality industry is part of the job role.
My mantra has always been ‘Treat others as you wish to be treated yourself’ so it just makes me wonder how complacent we are becoming.
Customer feedback is not something to be feared but something to work with. It defines the areas of your business that need looking at to improve the experience of your clientele.
Perhaps you just need to stress the importance of customer service when you induct new staff, perhaps existing staff need a refresher on dealing with the customer.
Rewarding staff is a good way to generate excellence; its amazing the difference it can make by just presenting a Certificate to the Employee of the Month can make. Other staff members are automatically going to step up to the mark. Maybe the Employee of the Month could provide hints and tips for the Company Newsletter?
Your staff members are your reputation, their level of service can affect the balance in your till in the future, perhaps this could be the difference between staying in business or not.
What do you think?Posted in Marketing | Tags: Added Value. Business growth, customer service, training
Yesterday I was pleased and surprised that a local chain of grocery stores contacted me and told me that one of their staff had been disciplined after I had complained on Twitter about her rudeness.
I had passed a comment; they got in touch, took details of my complaint and promised to get back to me. When they did it was telling me they had dealt with it and also will be looking at their staff training in that particular branch.
The most pleasing part of this being that they are on the look out for mentions of their business and are not frightened of making contact and addressing issues.
Are you as open to this form of customer service? Do you need to be more alert as to what your customers are saying about you? Are their steps you can take quickly and easily to be as on the ball as they are?
If it helps to keep customers happy and talking about you in a positive light perhaps its worth taking a couple of minutes to review your systems?Posted in Marketing | Tags: customer service, marketing, strategies, systems
What is Networking?
The Dictionary definition is: Using contacts made in business for purposes beyond the reason for the initial contact. For example, a sales representative may ask a customer for names of others who may be interested in his product.
In essence it is the art of talking to people with a view to making contacts or procuring business from a trusted source. It does not matter how we do this, a drink after work in the local, over the Internet on a host of reputable Networking sites or in person at a pre-arranged networking event, it all brings the same result of increased business and allegiances with other business contacts who can ‘sell’ your business amongst their contacts. Every business networks in one format or another to produce the same results of increasing business without realising that they are doing it, so, with a little structure added to the mixture, imagine the results that can be achieved.
Corporate Companies are now adding Network Membership fees into their Marketing budget, so it makes sense for the small business to do likewise. In particular, networking is effective for the sole trader, as it gives him/her the opportunity to meet people and to discuss points that they perhaps do not have the answer for, believe me this happens in the bigger Companies as well.
However, for the people who want to come away from a network meeting with a full order book on the first outing, it does not work that way. Perhaps for a printer or a florist this will work but for most businesses it is a matter of getting to know people, what they do and what they are like before the automatic referral process starts to take place.
Some people attend meetings for the simple process of being recognised, rather than to get work, so it varies business by business.Posted in Marketing | Tags: marketing, Networking